Bullseye iPad App Teaser from Moonbot Studios on Vimeo.

Those of you who’ve been following MEX Pathway #9 (‘Enhance the audible dimension of mobile user experience‘) will be interested in the work of Moonbot Studios, who collaborated with The Polyphonic Spree to turn the band’s Bullseye track into an interactive music video app for iOS devices. See the video above or check it out for yourself on the App Store.

It is encouraging to see more mobile experiences putting the audible dimension front and centre, using it in combination with visuals to create new types of emotional connection with users.