Stat Spot: Japanese blogging
…of Japanese bloggers surveyed by Technorati and Edelman have never been contacted by the companies they’re blogging about, suggesting their PR representatives need to do more to keep the press up-to-date with developments. This will become more important as blogging goes mobile and instantaneous. Source: Technorati/Edelman.
I’m surprised as many as 44.6% would be contacted. There must be tons that are dedicated to e.g. the iPod.
Any figures for USA and Europe?
Unfortunately they didn’t publish figures for countries outside Japan. I think the point Edelman – a PR agency – was trying to make by publishing the research is the growth in blogging requires a new external relations strategy.