Stat Spot: Japanese blogging


55.4%

…of Japanese bloggers surveyed by Technorati and Edelman have never been contacted by the companies they’re blogging about, suggesting their PR representatives need to do more to keep the press up-to-date with developments. This will become more important as blogging goes mobile and instantaneous. Source: Technorati/Edelman.

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    Marek Pawlowski

    Unfortunately they didn’t publish figures for countries outside Japan. I think the point Edelman – a PR agency – was trying to make by publishing the research is the growth in blogging requires a new external relations strategy.

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