Stat Spot: Satisfaction relative to handset price


Customers in the US paying more than USD 300 for their handset are the most likely to be satisfied with their purchase according to data from M:Metrics. PMN asked M:Metrics to rank handset satisfaction on a 10 point scale according to the price paid by the customer. The graph below shows the percentage of customers awarding the 3 highest satisfaction ratings across various price categories. Interestingly, those given free handsets were the least satisfied of all – there’s no pleasing some people! Source: M:Metrics

Satisfaction relative to handset cost

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