Stat Spot: Satisfaction relative to handset price


>$300

Customers in the US paying more than USD 300 for their handset are the most likely to be satisfied with their purchase according to data from M:Metrics. PMN asked M:Metrics to rank handset satisfaction on a 10 point scale according to the price paid by the customer. The graph below shows the percentage of customers awarding the 3 highest satisfaction ratings across various price categories. Interestingly, those given free handsets were the least satisfied of all – there’s no pleasing some people! Source: M:Metrics

Satisfaction relative to handset cost

For more PMN Stat Spots, download our special PDF.

Categories

No related posts.

1 comment

Add yours

Leave a Reply to MEX - the strategy forum for mobile user experience - Handset subsidies may be counter-productive Cancel reply