Stat Spot: Sky revenues from mobile services

GBP60k As of Q3 2009, Sky was said to be making about GBP 60,000 per month from mobile advertising places in its various mobile applications, including its iPhone App which has been downloaded 1.8m times. Apparently it is generating 50m advertising impressions per month, charging up to GBP 10 CPM and achieving click through rates of 3%.

Source: New Media Age


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