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TagUser story: iPads and heirlooms
They were seated close to each other around an old, circular wooden table at the back of the café. Two ladies with grey heads craning their necks over the faint blue glow of an iPad. The comings and goings of the café murmured around them. They we…
Why are these mobile interactions from Apple, Blackberry, Nokia & Huawei memorable?
Small moments of interaction design have disproportionate power to define the overall user experience.
Consider pinch to zoom. There was a time when it was novel, now it is innate. The speed at which it has become part of human behaviour tells …
Saying what you mean, meaning what you say
Apple sent me an email today, along with presumably several million other customers. The message I took away from it: I should buy someone an Apple product to enable them to unleash their creativity. It’s the sort of thing you get from every com…