car design research
TagVideo: David Mingay & Sam Livingstone’s #mexsession re-imagining automotive UI
David Mingay & Sam Livingstone share lessons from a collaboration which tapped Car Design Research’s automotive industry insight and Ustwo’s digital interface design capabilities. Looking at the needs of drivers accustomed to smartphone UIs, the p…
Principles for establishing digital tone of voice in automotive UX
If you imagine every button and touchscreen gesture contributes to an ongoing digital conversation between user and product, what is your brand’s tone of voice? Moreover, who is responsible for crafting this nuanced sound in your organisation and …