mwc13
TagBringing customisation closer to the customer
There was a time when handset manufacturers and network operators talked of delivering personalisation right down to the level of individual customers. For manufacturers, it meant ever more diverse products targeting smaller segments. The economic…
Translating the language of mobility
‘My tomorrow began today’, and through my ‘digital sixth sense’, I have ‘experienced success’. Thankfully, that ‘tomorrow is sponsored by Intel’ and now, well, now I can ‘explore more’. Time, however, is running short, as I am scheduled for a ‘pla…
Watching a brand move
Alcatel TCL is a brand on the move at Mobile World Congress. Dwarfed by competitors such as Nokia and Samsung on most metrics – unit sales and revenues – it is taking a refreshingly creative approach to finding a niche where it can be meaningful t…
Augmentation without the cyborg
How would the digital experiences central to users’ lives change if they weren’t embodied in a touchscreen slate? Google’s Glass project provides an obvious answer by virtue of the fact it has been much in the news recently. The interest around sm…
Customers measure overall performance
Users with a 4G subscription are more likely to give their handset a higher satisfaction rating than users of the same handset who do not have access to the faster network. According to data gathered by On Device Research, the top 5 handsets were …
UX insights, live from Mobile World Congress
The mobile industry is gathering in Barcelona for its annual look in the mirror. Starting on Monday 25th February, look out for our series of reports on technologies which create real change in mobile user experience. Check mobileuserexperie…