I’m pleased to introduce this guest post by Kalle Snellman, Senior Market Analyst at Idean. Idean is a Pathway sponsor at the next MEX on 4th/5th May, where they will responding to the MEX Pathways as both speakers and team leaders in the working groups.
Have you noticed how the disruptions have changed our favourite devices, habits and services?
In the table below Idean has listed some of the issues that have either disappeared or become insignificant in our daily lives by the year 2000 and 2010. We have stretched even further and forecast what the next couple of decades will do for many of our habits and practices. A teenager in 2025 will not comprehend a concept of a newspaper as we know it. Hmm…or actually, have they already out learned that by now?!
Do we really need to handwrite: ‘eggs, butter, bread, milk, etc.’ on our daily paper shopping list over and over again in the latter part of the decade? Given the predicted smartphone penetration and development by that time I would assume not.
Do you remember the fierce battle between the next disc storage format. Blu-ray emerged as the winner in 2008. However, if the battle would not have ceased by now, Netflix would have nailed the last nail into the coffin of that discussion. Who believes that we will still be using any discs after 2015 when most of the content seems to be moving into cloud?
Another question is what will come and replace all these issues? There won’t be one answer or solution on each of the listed items. Instead, there will be multiple answers and solutions to each of the item listed. At least some of the replacing new things will turn into gold for commercial players.