Video: Toni Laturi’s #mexsession on multi-touchpoint UX for sports fans
Building multi-touchpoint experiences which unfold across several screens – from TVs to smartphones – challenges designers to think about what happens in the conceptual gaps between devices. It requires a different approach to user research and interface design, acknowledging the way user attention splits between multiple screens simultaneously. Toni Laturi, at the time CEO of Sofanatics – an early stage venture building multi-screen sports experiences – explains how his team approached the design process.
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Insights
- Multi screen solutions can be built on widely available technology.
- Though the context is shared, the solutions running on the screens can be completely independent.
- The user changes his focus according to the most interesting content.
- Different screens can have different ways of interaction.
- The events happening on multiple screens can be experienced by various methods, i.e. sound and haptic perception, in addition to the visual experience.
Recorded at MEX/8, November 2010
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