ARCchart on churn and financial services
ARCchart, the telecoms analysis firm, has an interesting article about the link between churn rates and subscriber acquisition cost (SAC) ..
Something for the weekend…
Fighting talk on roaming
An interesting follow-up on the European roaming charges issue today. The GSM Association has released the fi..
Let the market, not the marketing team, lead the experience
Do you think of yourself as a canary? Or are you more of a racoon? Orange, the network operator, wants to know.
As part of a new serv..
Virtual sociology goes mobile in the real world
There are numerous companies trying to understand how the growth of social networking through web and mobile channels can be monetised. T..
Examining mobile search trends
Two research students working with Google, Maryam Kamvar of Columbia University and Shumeet Baluja of Carnegie Mellon University, have wri..
Softbank commits for customer first policy
I couldn’t help feeling Vodafone’s troubles in Japan were due in no small part to the pressures of aligning the business with its global s..
Something for the weekend
Infolust
I thoroughly recommend you read this excellent and well-researched TrendWatching.com article on ‘Infolust’. It explores consu..
What comes after thin?
Thin sells. It has worked for Motorola, helping the company to increase handset shipments at a 40 percent annual rate last year, against ..