MEX

Avesair, the wireless advertising network, claims to have served 50m advertisements since launch.

The network comprises 60 content providers, including the New York Post, Boston.com and MSN Mobile. Avesair recently announced an agreement with MSN, whereby the portal would use the Avesair platform to deliver advertisements and would resell Avesair advertising space using the MSN media sales team. Advertisers can target consumers using a wide range of criteria, from demographic profile to the time at which advertisements are delivered. Clients such as Volvo and Mercedes can deliver advertisements in SMS, MMS, WAP or even interactive voice format. According to Avesair, companies have enjoyed response rates of up to 5%.

“The fact that we’ve served over 50 million paid messages across the network debunks the myth that successful mobile marketing has yet to take hold in North America,” said Sean Harrison, executive vice president of business development and marketing, Avesair. “By coupling the wireless internet with advanced SMS marketing and dialog capabilities, the network creates an exciting and interactive medium, allowing advertisers to truly engage their customers. We provide advertisers such as Mercedes and Volvo, and publishers such as Boston.com and the New York Post, with a powerful tool to increase sales, enhance brand recognition, and develop stronger customer relationships. We made it easy for them to integrate wireless advertising into their media mix.”