Opinions, ideas and new thinking
CategoryThe real user experience trends from MWC
The news flow from the Mobile World Congress has been particuarly strong this year, a reflection perhaps on the buoyancy of an industry which has enjoyed sustained growth for some time.
Amid the marketing blitz and pumping music of the show flo…
Gone shopping – reality check from the mobile industry’s front line
If you’re looking for a true insight into the mobile user experience of the average customer, I heartily recommend you spend a day at the shops. Find a friend who is looking to get a new phone or contract and shadow them as they go through the ex…
Without the mobile user experience
When you spend your days consulting with companies about how they can improve their mobile user experiences or highlighting the frustrations faced by end users, it is easy to forget the positive benefits mobility brings to an astonishing number of…
Blyk shows the industry a new way
Blyk is typically described in press reports as ‘an advertising-funded MVNO’, but after spending some time looking at the company’s model and talking to the management, I’m inclined to think of it as a new type of mobile business.
Blyk is actua…
Have you had an egg moment recently?
I’d like to talk about eggs and the mobile user experience.
Have you ever noticed how supermarket checkout staff open your box of eggs as they put it through the till? It is a simple check which costs the store almost nothing and takes just a …
The Mobile User Experience Manifesto for 2008
Every year PMN challenge the mobile telecoms business to respond to the MEX Manifesto, a 10 point blueprint for enhancing the mobile user experience. The Manifesto is a ‘wake up call’ for an industry which continues to prioritise technical specif…
‘Tis the season to be open*
*Caveat applies.
Google is open. Verizon and AT&T Wireless are now open. Symbian has always been about openess. Nokia is commited to an open approach. Almost every mobile device supports Java or WAP, both of which are said to be open.
So…
Exploring the natural approach to mobile search
Sarah Lipman is co-founder and director of research and development at Power2B. In this special article for the MEX newsletter ‘Search Patterns in Nature: Informing Computer Search Interfaces’, she discusses how natural phenomena provide a bluepr…