Opinions, ideas and new thinking
CategoryThree to offer MSN services
According to this Reuter’s report, Three is to offer its customers access to their existing MSN Hotmail and Messenger accounts on their handsets. Users simply login with their existing account details.
The slickest implementation I’ve seen of …
Creativity (un)leashed
I know someone with a great idea for a mobile service. They have access to unique content, strong marketing channels into an established customer base and a target demographic which is typically equipped with the latest handsets.
I’d like to i…
An unlikely understanding of segmentation
One of the hazards of working as mobile telecoms analyst is you are often asked to define the major challenges facing the market. It is difficult to answer with any degree of detail; the scale and diversity of this industry means it is impossible…
Motorola contest encourages visions of seamless mobility
Motorola is undertaking some interesting initiatives to deliver on its corporate slogan of ‘seamless mobility’. Today it announced the winners of its MOTOFWRD competition, which encouraged university students from throughout the UK to submit thei…
Sony BMG, iTouch suit highlights mobile music definitions dilemna
Stephen Whitford — Judgment in the appeal of the Sony BMG vs iTouch case sitting before the Advertising Standards Authority of South Africa (ASASA) is due shortly after the ASASA heard arguments by Sony BMG and iTouch at the beginning of February…
USD 1.25 magic
Usable Products Company (UPC), the New York-based consultancy which has established a reputation for its excellent research into the usability of mobile media downloads, has published the latest findinds of its ‘Key drivers’ study. According to S…
Customer architecture
There’s a battle going on out there for your data. Everyone wants them – Google, Microsoft, Yahoo, not to mention countless individual start-ups. Did you really think Google was giving you 2.5 Gb of free email storage out of the goodness of its …
When a brand isn’t enough
There has been no shortage of MVNO announcements in recent weeks: MGA Entertainment launched a service based around its Bratz toy brand, Kajeet raised USD 27m to launch an MVNO aimed at ‘tweens’, Wal-mart announced its entry into the German market…