MEX

Music publisher EMI and mobile entertainment provider Wireless Entertainment Services (WES) have premiered a music video on a wireless handset for the first time. The companies showed a video from EMI’s new signing ‘Firestorm’ as part of Nokia’s launch of the 6650 W-CDMA handset.

The clip can be forwarded to other handsets with MMS capabilities and a compatible video player. Music videos and film trailers are being touted as applications which will drive the adoption of wireless video services.

“The music industry is constantly on the lookout for new marketing channels and ways to deliver music to the consumer. EMI wants to be at the forefront of this development. The fight for media space gets fiercer by the day, driving the need to find new alternative ways of conveying marketing messages. Multimedia terminals are perfect for the needs of the music industry, in terms of both technological characteristics and user profiles,” commented EMI Finland Marketing Director, Mr. Timo Kuoppamäki. “I see that choosing our new rising talent ‘Firevision’ to partner in this enterprise reflects all parties’ open attitudes towards new and emerging trends.”