Categories: Insight

Handango to operate Sprint mobile software stores

Handango has won a contract to operate electronic software stores for US network operator Sprint. Customers with Palm OS or Pocket PC devices will be able to browse and purchase software from a Sprint-branded web store or directly from their mobile devices using a wireless connection.

Sprint has integrated the service with its handheld portal, which also provides information such as news and weather to users of wireless devices. Handango has agreements with many device manufacturers and network operators to deliver software to their customers under branded interfaces. The e-tailer boasts a directory of some 20,000 mobile applications, which it sells on behalf of developers in return for a percentage of revenue.

“We’re pleased to work with Handango to offer the PCS Software Store to our Vision customers,” said Phil Bowman, vice president, business marketing, PCS division, Sprint. “The PCS Software Store provides PCS customers who use Pocket PC and Palm Powered devices with mobile software tools that are entertaining and improve personal efficiency as well as help mobile professionals increase productivity, reduce costs and create a competitive advantage.”

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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Marek Pawlowski

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