Handango has announced an update to the internal software distribution platform it uses to sell mobile applications to consumers.
The Application Management and Provisioning Platform (AMPP) will now enable Handango customers to purchase software direct from their mobile devices using a wide range of payment methods. The platform is split into three layers, one controlling the retail interface and presentation, another for processing transactions and a third containing a directory of over 20,000 applications. Developers can update the directory details of their applications in real-time using an extranet, while device manufacturers can offer customised and branded versions of the Handango storefront to their customers. The new platform also supports additional payment methods, including interactive voice response and virtual wallets. Handango is marketing the system to network operators as a fully hosted service for expanding their mobile data offerings.
“Handango AMPP is one of the pillars of our business,” said Laura Rippy, chief executive officer of Handango. “We have been developing and enhancing the proprietary software on which Handango AMPP is based for more than three years. More importantly than that, we’ve been putting this technology through the trial-by-fire of real world usage. Today, with more than 100 licensees, 10 quarters of consistent 40% quarter over quarter revenue growth, virtually flawless uptime and millions of satisfied users, it’s obviously stood that test very, very well.”