J-Phone’s Sha-mail is widely regarded as the most successful picture messaging service in the world, with over 5m users at March 2002. Following Vodafone’s acquisition of a controlling interest in J-Phone, the company is playing an important role as a key testing ground for Vodafone’s international 3G services. J-Phone is the smallest network operator in Japan, behind NTT DoCoMo and KDDI, and will launch W-CDMA 3G service in December 2002. Matthew Nicholson, spokesperson for J-Phone, discusses competition, killer applications and international strategy.
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