MEX

Matthew Menz, Head of Interaction Design at Motorola’s European design studio, will address point # 9 of the MEX manifesto at the PMN Mobile User Experience conference on 2nd – 3rd May 2007. Menz started Motorola’s European user experience group and brings with him extensive experience as an information architect and design lead for Sapient, where he worked for IBM, CIBC and Wal-Mart among others.

Point # 9 of the manifesto states: “The mobile experience is limited to voice and text by in-efficient search and discovery mechanisms. We think any service should be accessible from the standby screen and it should be as simple as dialling a number. ”

Menz, who will deliver a keynote presentation to respond to this statement, told us: “An integrated approach to physical and digital interaction is crucial to supporting service access. I will discuss alternative approaches that maximise the growing capabilities of mobile devices and question what is essential to the experience.”

He joins a wide range of industry leaders who will address the 10 points of the MEX manifesto and inspire a series of breakout groups and panel debates where delegates will set the user experience agenda for the next 12 months in the mobile business. Other announced speakers include: Cliff Crosbie, Global Director of Retail Marketing, Nokia; Al Russell, Head of Mobile Internet and Content Services, Vodafone; Bill Schwebel, Senior Vice President, AOL Wireless and President, Tegic Communications; and Paul Nerger, Vice President, Worldwide Sales & Marketing, Argogroup.

Our other speakers will be announced on a rolling basis in the build-up to the event, check back for the latest updates or sign-up to MEX newsletter.