MEX

It is always a pleasure to welcome popular speakers back to MEX and Kristoffer Aberg originally participated with great enthusiasm at our 2nd MEX in May 2006. Now Head of Interaction Architecture at Sony Ericsson, he returns in 2009 to take on the challenge of ‘Using consistent interface and input techniques to establish design language across a portfolio of devices‘.

We asked Kristoffer to explain some of his thinking on the multi-platform experience: “The coming years will see an exponential development in open innovation and ubiquitous computing. Any brand that wants to facilitate experiences in that world needs to continuously challenge and rethink its understanding of interface, input, consistency and design language, across formerly perceived divides of analog and digital. As Head of Interaction Architecture at Sony Ericsson I lead a team directing, inspiring, creating, and integrating the interaction design language across the Sony Ericsson portfolio. This work involves balancing design based on the forces of consumer value, brand experience, and open innovation, a task which will only become more challenging as design becomes more multi-media, multi-platform, multi-disciplinary. Related to this topic, in this talk I want to share my thoughts on our exploration of some important problems ahead of us.”