MEX

Mike Kent, Vice President, EMEA at Action Engine will speak on day 2 of MEX in the session entitled: ‘Media opportunities, MVNO partnerships and alternative business models.’ Action Engine provides a client server mobile application platform focused on reducing the number of key strokes required to access advanced services. In addition to supporting custom applications on a range of operating systems, Action Engine also works with content providers such as eBay and Microsoft MapPoint to deliver a packaged set of applications to network operators as part of its ‘Brand-n-Go’ solution.

Mike was Marketing Director at mobile messaging client specialist Magic4 before it was acquired by Openwave, where he then served as Sales Director. Prior to Magic4 he was responsible for developing strategies for the youth market at Motorola, building on his original background in marketing with blue chip FMCG companies.