Connecting brand, design and user experience
Gus Desbarats, Chairman of Alloy Total Product Design, has written this article about the importance of connections between brand, design and user experience in response to our 18th January 2008 piece entitled ‘Have you had an egg moment recently?…
Gone shopping – reality check from the mobile industry’s front line
If you’re looking for a true insight into the mobile user experience of the average customer, I heartily recommend you spend a day at the shops. Find a friend who is looking to get a new phone or contract and shadow them as they go through the ex…
Without the mobile user experience
When you spend your days consulting with companies about how they can improve their mobile user experiences or highlighting the frustrations faced by end users, it is easy to forget the positive benefits mobility brings to an astonishing number of…
Blyk shows the industry a new way
Blyk is typically described in press reports as ‘an advertising-funded MVNO’, but after spending some time looking at the company’s model and talking to the management, I’m inclined to think of it as a new type of mobile business.
Blyk is actua…
Meet the speakers: Dr Norman Lewis
We’ve had an overwhelming response since we announced our mobile user experience Manifesto for the 2008 MEX conference. This 10 point blueprint, designed to put the consumer at the heart of the mobile business, will be addressed by some of the in…
Have you had an egg moment recently?
I’d like to talk about eggs and the mobile user experience.
Have you ever noticed how supermarket checkout staff open your box of eggs as they put it through the till? It is a simple check which costs the store almost nothing and takes just a …
The Mobile User Experience Manifesto for 2008
Every year PMN challenge the mobile telecoms business to respond to the MEX Manifesto, a 10 point blueprint for enhancing the mobile user experience. The Manifesto is a ‘wake up call’ for an industry which continues to prioritise technical specif…
‘Tis the season to be open*
*Caveat applies.
Google is open. Verizon and AT&T Wireless are now open. Symbian has always been about openess. Nokia is commited to an open approach. Almost every mobile device supports Java or WAP, both of which are said to be open.
So…