MEX

PMN is pleased to announce that Adobe will be the title sponsor of its Mobile User Experience (MEX) conference, taking place on 31st May & 1st June 2006. The event brings together 150 mobile industry pioneers and senior executives for a two-day strategy forum exploring all the challenges associated with truly customer-focused product design.

MEX is hosted by mobile market intelligence firm, PMN, at one of London’s architectural landmarks, The Great Eastern Hotel, and provides a unique environment for operators, handset manufacturers, software developers and media companies to engage in debate, relaxed networking and creative thinking.

The two day event is built around an independent speaking programme which features some of the industry’s leading innovators.

Adobe’s Flash Lite technology sits at the heart of the creation of rich, engaging, easy-to-use mobile experiences. Flash Lite, the powerful profile of Flash Player specifically designed for mobile phones, delivers enhanced content and browsing and customized user interfaces across a range of mobile devices. Flash Lite has been licensed by all the major handset manufacturers and several operators around the world, including Nokia, Motorola, Samsung, LG, BenQ and NTT DoCoMo.

PMN and Adobe will be involved in a range of co-marketing activities to promote Adobe’s involvement in MEX before, during and after the conference. These initiatives target PMN’s global MEX community of 16,000 user experience pioneers and more than a million developers using Adobe’s Flash technology.

Brian Redpath, Senior Practice Manager, Mobile and Devices, Adobe Systems Europe, said: “Flash Lite enables designers and developers to produce engaging user-experiences on mobile. The customer experience is always at the centre of everything we do so it’s a natural fit for us to be involved with a truly customer-focused event like MEX . Our product ships in some 65 million consumer electronics devices around the world so we are pleased to be involved and associated with the mobile industry’s leading innovators and look forward to pushing the boundaries even further.â€?

“PMN is delighted to welcome Adobe as a key sponsor of the MEX conference,” commented Marek Pawlowski, Editoral Director at PMN. “Adobe has made remarkable progress in establishing Flash Lite as a platform for addressing user experience issues and its involvement at MEX reflects the growing importance of this technology.”

MEX is held at The Great Eastern Hotel in London, UK from 31st May – 1st June 2006. Further information at www.pmn.co.uk/mex/.

For more information please visit www.adobe.co.uk/mobile.

About PMN

Established in 1995, PMN provides research, consultancy and conferences for the mobile telecoms industry. PMN’s Mobile User Experience (MEX) community brings together senior executives and technology pioneers to learn, debate and network through events, newsletters and bespoke advisory services.

Contacts:

Tim Banks / Steve Green
Infomob PR for PMN
tim@infomob.co.uk/steve@infomob.co.uk
+44 (0)870 765 2564

Marek Pawlowski
Editorial Director
PMN – Mobile Industry Intelligence
marekpawlowski@pmn.co.uk
+44 (0)7767 622957