MEX

We’ll be introducing you to all our event partners as we build-up to the next MEX conference on 31st May and 1st June 2006. We work closely with all the participants at MEX – sponsors, speakers and delegates – to ensure they get the most from the event.

This first profile is for Action Engine, one of our event sponsors. The company is best known for its client/server mobile application platform, which is used by network operators around the world (including Sprint, Verizon, Optus, Singtel and SMART) to deliver customised interfaces and services, as well as a suite of turnkey applications from leading brands such as eBay and Amazon.

Action Engine’s CTO Ted Wugofski explains why his company is participating at MEX: “Action Engine is excited to sponsor the upcoming PMN Mobile User Experience conference. Action Engine has found that MEX uniquely brings together the business and technology strategists that understand only breakthroughs in mobile user experience will unlock the potential mobile data service revenues — whether they be revenues built on premium services, mobile advertising, or increased customer loyalty. If subscribers don’t find mobile data services personalised and easy to use, operators and content providers won’t be able to charge a premium for them, much less make meaningful revenue from mobile advertising.”

To find out more about sponsorship opportunities at MEX, please contact Mark Hamilos at markhamilos@pmn.co.uk or on +44 (0)7748 684232.