…of the estimated 6.2m mobile TV subscribers in the US are male and aged 18 – 34, according to a survey by Telephia. Is this music to marketers’ ears or a sign that mobile TV is becoming yet another mobile service designed by males for males? Source: Telephia.
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How can the mobile industry open mobile video services to a wider range of content providers and thereby increase the suitability of content for a broader audience? Please post your comments to the blog by clicking below…
Why is it "yet another"? What other services that are used predominantly by men only?