Categories: Stat Spot

Stat Spot: US digital customer segmentation trends

12 years

8% of American adults fall into the category of digital collaborators, a group which has access to the web almost constantly, either through mobile devices or fixed broadband, and use it to create, modify and share information in virtual networks. They are typically male, in their 30s and have spent 12 years using web technologies.

Source: Pew Internet & American Life Project

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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