competitive intelligence
TagUser story: iPhoning for the first time
Part of MEX User Stories, an ongoing series of tales about digital user experience in the real world.
“I’m going to get an iPhone,” she said. “I’ve decided.”
She had spent the previous several minutes confiding the woes of her three year old Sam…
Apple’s new mobile experience
Authors note, January 2017: the article below is unchanged from its original form, published in this same journal in January 2007. I remain satisfied by its conclusions, but 10 years on, a few clarifications may be necessary:
- With hindsight,…