smartphones
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OnePlus’ impersonal yet over familiar marketing
The marketing email began “Dear fanboy/girl…” and went down hill from there. OnePlus, of course, will never be short of coverage while it continues to offer above average smartphones for below average price. However, a few months after the deb…
Apple’s new mobile experience
Authors note, January 2017: the article below is unchanged from its original form, published in this same journal in January 2007. I remain satisfied by its conclusions, but 10 years on, a few clarifications may be necessary:
- With hindsight,…