This advertisement for a local congregation to avail themselves of ‘Rob the computer expert’s’ knowledge intrigues me on a number of levels. On the one hand, it implies we live in an age where access to technology is something under the purview of community organisations which might hitherto have been known for their assistance with more basic needs: meals for the hungry, alms for the poor or spiritual matters. Should we assume an expansion of this particular church’s mandate in an attempt to increase its relevance to people’s daily lives or that technology itself is now seen as a basic need?

To give context, I spotted it on a blustery evening walking home through my village, a place which sits between sea, marshes and fields. On a weekday evening when the wind was making the sheets of the sailing boats sing, I’d seen perhaps three other people in the course of an hour’s walk. This is a place where the demographics tilt heavily towards the elderly, where mobile phone signal is rarely found and broadband only arrived after a concerted campaign and funding dedicated to bridging the connectivity gap for rural communities.

Who will turn up to ‘Rob’s’ sessions, I wonder? What kind of problems will they be seeking to solve? In particular, I’m curious how many of these issues will relate to computing in the more traditional sense of Windows or Mac OS, as opposed to tablets, smartphones and hybrids running iOS or Android?

However, above all, it leaves me wondering why the local church and ‘Rob’ have had to volunteer their services. Surely digital industry should be doing more to ensure its products – which hold such potential benefits for people as they age – offer an experience which is accessible to all without the need for ‘problem solving clinics?

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

Recent Posts

Design Talk 80. Digitally sustainable; Mirren Fischer, Founder, Brilliant Product Design

Mirren Fischer is someone who finds herself at the confluence of some really big challenges:…

5 years ago

Design Talk 79. Our future towns; Dan Phillips, Royal College of Art

Poetry and place...listening and lockdowns... Dan Phillips, who led the Royal College of Art's (RCA)…

5 years ago

Design Talk 78. Mark Baldino, co-founder, Fuzzy Math

Mark Baldino's path to co-founding a Chicago-based design agency wends its way from a degree…

5 years ago

Design Talk 77. Paul Campbell, Chief Product Officer, Centaur Robotics

Paul Campbell, a former chief designer at Ford, is now re-imagining the wheelchair at Centaur…

6 years ago

Interaction unintended

Opening the oven released a cloud of steam. I should have been expecting it. It's…

6 years ago

Design Talk 76. Placeful computing; Jared Ficklin, Chief Creative Technologist & founding partner, argodesign

Jared Ficklin's approach of 'think by making' has led him to produce remarkable digital design…

6 years ago