At the last MEX in May 2009, we challenged Priya Prakash, Creative Director for Consumer Experience at Nokia, to take on one of the toughest topics: how can you strike a balance between the commercial imperative of revenue generation techniques and the quality of user experience. Priya bought a wealth of practical advice to the session from her time with the successful mobile community Flirtomatic, as well as a wider strategic view on how consumers perceive value.
It was a memorable presentation and is now available to view freely on the MEX web-site, alongside the slides and the MEX Manifesto statement she was responding to.
Stay tuned for more MEX videos as we get closer to the next Conference on 19th – 20th May 2010.
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