Vodafone will install their own proprietary software on its new handsets from all the largest equipment makers, including market leader Nokia, the Wall Street Journal reported citing unidentified sources. The move consolidates Vodafone’s push to rollout their answer to DoCoMo’s i-mode service, called Vodafone Live! through modelling their subsidiary J-Phone’s J-Sky service in Japan.
The UK-based group aims at having all the handsets work in the same way, the report said. Nokia will keep its brand on handsets and run the software, which will apply to picture messaging, games and location-based services to be introduced by Vodafone next month, the newspaper said.