Who is queuing for iPhone 4S and why?

The quick thinking chaps at Dynamo PR were out on the streets of London today doing some instant user research with those queuing for an iPhone 4S.

It transpires the most popular model is the 16 Gb white version, most are buying it for the improved camera and claim to be queuing because they missed the pre-order deadline. Oh, and despite claims of a lukewarm response to the 4S, it turns out this was the longest ever queue for an Apple product launch.

The survey was commissioned by mobile insurance specialists Protect Your Bubble.

Who is queuing for iPhone 4S and why?

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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