3GSM’s tale of two industries
The mobile industry has become two businesses. On the one hand, developed markets such as Western Europe, North America and Japan are driven by a constant cycle of technological development, extensive consumer marketing to gain acceptance for new…
Stat Spot: MVNO revenues
$15.4b
…in revenues generate by MVNOs worldwide during 2006. This figure will rise to USD 67.4 billion in 2012, while subscriber numbers will grow from 93m last year to 352m in 2012. Source: Juniper Research.
Uniquely mobile social networking
At the end of each day. often just before I go to bed, I take some time to write in an online journal and read what my friends have written in theirs. It’s something which allows me to connect with my virtual community regardless of where I am in…
Stat Spot: Mobile social networking growth
100m
…monthly page impressions for GoFresh’s mobile social networking service, itsmy.com. The portal has been promoted entirely through viral marketing. 80 percent of contributions come through MMSs, 16 percent via direct upload and 4 perce…
OMTP endorses the MEX conference
OMTP, the industry forum for simplifying the customer experience of mobile data services, has signed an agreement to work in close partnership with PMN to endorse the MEX conference on 2nd – 3rd May 2007.
Backed by many of the largest mobile ca…
My mobile TV is broken
I may work in the mobile industry but I never forget I am also a mobile customer. This simple premise underlines a lot of the research work we do at PMN. It’s all about getting people in the industry to understand how customers really see things…
Stat Spot: Vodafone annual customer additions
8.7m
…is the average number of new subscribers Vodafone has acquired worldwide each year since launching its first network in the UK on 1st January 1985. Vodafone now has over 200m customers around the world according to its calculations of …
Can mobile advertising evolve beyond the mission?, pt. 2
This is part 2 of a 2 part article. Read the first part here.
While our views on this kind of advertising have evolved since the publication of the original research note, our basics beliefs remain unaltered. However, we have recently started…