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User story: over 60 and reading under the covers
They were a party of five ladies, all attired in the sort of sensible, outdoor clothing one acquires from advertisements in the back pages of a Sunday supplement. All were over 60 and their leisurely, mid-morning stop at a countryside cafe suggest…
Understanding why the $17,000 Apple Watch is small fry
Mainstream media, understandably, has made much of the notion some customers may choose to spend $17,000 on an Apple Watch. However, this is a market which already exists – very profitably – for luxury goods companies. Indeed, there are customer…
Introduction to the 15th international MEX
MEX has entered its 10th year as an initiative and today sees the 15th edition of the event convened in London. User-centred design, however, teaches us to be wary of numbers without context – and rightly so. Why then do these otherwise arbitrary…
The feel of paper, the convenience of bytes
I buy one newspaper a week, the Weekend FT. I suppose it is partly because I enjoy walking to the shop to buy it on a Saturday morning and partly because I like the feel of turning the improbably large pages at the breakfast table. It is an illo…
Microsoft’s multi-touchpoint machine starts to move
Theoretically, of course, Microsoft should be well placed to embrace and lead the next generation of multi-touchpoint digital experiences. It has always had interests in a broad range of computing platforms, from its heartland of the PC to the Xbo…
Showing users how they shaped an outcome
I opened up Google Drive this morning and there it was: a little pop-up telling me the ‘Incoming’ menu item had been changed to ‘Shared with me’. ‘Incoming’ had been a minor irritation for me personally, and I know of several others who have expe…
The demise of smarter rectangles
When a man like Sundar Pichai, responsible for the platform powering the majority of the world’s mobile devices, speaks up, one does well to take note. Android is understood today in the context of how well it performs on the little slabs of plast…
Video: Giles Colborne’s #mexsession on illusions of efficiency in UX
Giles Colborne’s March 2014 talk at MEX challenges preconceived notions about time and efficiency. Drawing on years of experience leading cx partners, the UX agency he founded, Giles’ explores a broad and compelling …