Pathway #17. Insight

It’s not about you: why Beats caught Apple’s eye

I don't like Beats as brand, nor do most of the people I know. They make garish products which lack…

12 years ago

Choosing an appropriate call to action

I live in a rural area where the dominant demographic is retired people. To give you an idea of the…

12 years ago

Design investment increases profitability

VisionMobile's annual Developer Economics survey tracks the reality of developing apps across a wide range of platforms and thousands of…

12 years ago

The futility of fighting Apple’s Stockholm Syndrome

User research is about understanding personal stories. For the sake of efficiency it is necessary to aggregate individuals’ experiences and…

13 years ago

Human qualities & organisational design

Achieving good user experience is as much about the organisational challenge as it is about the design process.   For…

13 years ago

MEX Sessions: Sofia Svanteson on inspiring team creativity in UX design

Sofia Svanteson returned to MEX in December 2009 to share ideas on the creative process for digital user experience. Sofia…

14 years ago

MEX Sessions: Sian Townsend on mobile search behaviour in emerging markets

Sian Townsend, at the time a user experience researcher with Google, spoke at MEX in May 2009 on mobile user…

14 years ago