Pathway #17. Insight
Category
It’s not about you: why Beats caught Apple’s eye
I don’t like Beats as brand, nor do most of the people I know. They make garish products which lack technical sophistication and cost too much. Like most who’ve written commentary of Apple’s acquisition, I don’t understand why consumers pay …
Choosing an appropriate call to action
I live in a rural area where the dominant demographic is retired people. To give you an idea of the community, one of the persistent issues faced by local government is funding the local bus service, because almost none of the passengers have…
Design investment increases profitability
VisionMobile’s annual Developer Economics survey tracks the reality of developing apps across a wide range of platforms and thousands of coders around the world. It’s important because it is based on direct feedback from developers themselves rath…
The futility of fighting Apple’s Stockholm Syndrome
User research is about understanding personal stories. For the sake of efficiency it is necessary to aggregate individuals’ experiences and prioritise designing for the most prevalent trends. However, in doing so, the personal meaning of each us…
Human qualities & organisational design
Achieving good user experience is as much about the organisational challenge as it is about the design process.
For this reason, I was intrigued by an invitation to The Foundation’s discussion of ‘Human organisations are what we need but not …
Summary of the 12th MEX: sensory interfaces, context aware UX, new form factors & better user research
Mobile as the new old
For me, this was the first MEX where ‘mobile’ – understood as a device alone – started to feel traditional and old. From the outset in 2005, the heart of the MEX community has always been in the mo…
MEX Sessions: Sofia Svanteson on inspiring team creativity in UX design
Sofia Svanteson returned to MEX in December 2009 to share ideas on the creative process for digital user experience. Sofia is a pioneer in digital creativity, having worked with Razorfish in the early days of the dotcom era, before founding h…
MEX Sessions: Sian Townsend on mobile search behaviour in emerging markets
Sian Townsend, at the time a user experience researcher with Google, spoke at MEX in May 2009 on mobile user experience in the emerging markets of Africa. 2009 was a time when hundreds of millions of users in developing countries were joining…