May 2006
Mike Stevens to deliver keynote
I’m delighted to announce Mike Stevens of WPP’s Research International will deliver the keynote in the opening panel session of the MEX conference on 31st May. Mike leads the Vodafone Group Insights account at Research International and is respon…
Something for the weekend…
I’m going to highlight several user experience stories which have been making the news ahead of next week’s MEX conference, all of which relate in some way to the discussions we’ll be having at our two day strategy forum.
Award-winning usabilit…
Focus on…MOBILE ADVERTISING – MISSION OR EXPLORATION?
The title of the final session at the MEX conference – ‘Mission or exploration?’ – is, admittedly, somewhat cryptic. It seeks to describe an important difference between the approch of a mobile user and users of other mediums such as desktop PCs …
Progress in the mobile applications layer
One of the fundamental principles of how we approach our advisory work at PMN is to start with understanding what users really want and work towards a solution which delights consumers. At the same time, we must also reflect the commercial realit…
Roaming debate rolls on
The story of EU roaming rates continues, with the GSM Association publishing a formal response to the EC’s consultation process. The GSMA asserts: “…implementation of the Commission’s home pricing principle could see operators facing a situatio…
Handset competition favours the old guard – IDC
According to IDC, the top 3 handset manufacturers accounted for almost 70% of all traditional mobile phones shippedin EMEA during Q1 2006, compared to 62% in 2005. IDC describes this as a ‘polarisation’ of the market around the leading players. …
Focus on…BUILDING A CUSTOMER EXPERIENCE
At the first MEX conference in September 2005 one of our biggest challenges was to raise awareness of user experience in areas of the mobile technology industry which had not considered it a priority. We have seen a remarkable surge in general aw…
PMN’s Mobile User Experience (MEX) conference announces Adobe as title sponsor
PMN is pleased to announce that Adobe will be the title sponsor of its Mobile User Experience (MEX) conference, taking place on 31st May & 1st June 2006. The event brings together 150 mobile industry pioneers and senior executives for a two-day s…