Design Talk 43. Cognitive UX; Jennifer Sukis, Creative Director, IBM Watson

Jennifer Sukis is working at the intersection of user-centred design and artificial intelligence, leading the creative team for IBM Watson. She talks to MEX founder Marek Pawlowski about when truly cognitive digital experiences may arrive, the challenges of developing dynamic interfaces and the future of conversational interfaces. The discussion includes Jennifer’s path into the world of design, what she looks for when hiring designers for her team at IBM and touches on the potential for quantum computing. Get in touch with feedback and questions @mexfeed on Twitter or email designtalk@mobileuserexperience.com.

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The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.


  • Jukedeck, for the artificial intelligence engine which provided the music