Is the browser the only truly mass market platform?

In response to yesterday’s article on the use of Java by application developers targeting mass market opportunities, Kevin Perkins – CEO of Greenlight Wireless – contacted me with information on his company’s Skweezer service.

Kevin believes the browser provides the only truly mass market mobile data platform, with near-universal penetration on new handsets (Openwave recently announced it has shipped its 1 billionth browser license). Greenlight’s Skweezer service provides a personalised portal for mobile browsers, which can be configured for mail, news and other services from a desktop PC. It also optimises any web page for display on a mobile device.

Although they lack the rich interface of many Java applications, browser-based services re-format more easily for a wide range of screen sizes and device types.

The service is free and available at http://www.greenlightwireless.net.

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

Recent Posts

Design Talk 80. Digitally sustainable; Mirren Fischer, Founder, Brilliant Product Design

Mirren Fischer is someone who finds herself at the confluence of some really big challenges:…

5 years ago

Design Talk 79. Our future towns; Dan Phillips, Royal College of Art

Poetry and place...listening and lockdowns... Dan Phillips, who led the Royal College of Art's (RCA)…

5 years ago

Design Talk 78. Mark Baldino, co-founder, Fuzzy Math

Mark Baldino's path to co-founding a Chicago-based design agency wends its way from a degree…

5 years ago

Design Talk 77. Paul Campbell, Chief Product Officer, Centaur Robotics

Paul Campbell, a former chief designer at Ford, is now re-imagining the wheelchair at Centaur…

6 years ago

Interaction unintended

Opening the oven released a cloud of steam. I should have been expecting it. It's…

6 years ago

Design Talk 76. Placeful computing; Jared Ficklin, Chief Creative Technologist & founding partner, argodesign

Jared Ficklin's approach of 'think by making' has led him to produce remarkable digital design…

6 years ago