In her own words: “Ms. Svanteson, dedicated to innovative and lovable interactions, is Head of Mobile Concepts at Industrial and GUI design agency Ocean Observations.”

Sofia was one of the founders of Ocean Observations, a Swedish company which has done ground-breaking work on interfaces for clients such as Samsung and Hutchison 3G. She was previously an information designer with Razorfish in Stockholm, London and New York.

Ocean’s approach combines a deep understanding of the cultural differences which impact human responses to user interfaces with an awareness of brands and style.

Sofia will present a keynote at MEX in the session entitled: “Innovations in software interfaces and industrial design.”

Read more ‘Meet the speakers’ articles here.