MEX Live: Designing healthcare UX with Sofia Svanteson, CEO, Elsa Science

MEX Live: Designing healthcare UX with Sofia Svanteson, CEO, Elsa Science

Special guest Sofia Svanteson, CEO of Swedish start-up Elsa Science, joins MEX founder Marek Pawlowski for a livestream chat about designing good user experience for healthcare services, as well as sharing her pioneering career story as a design agency founder. Free to watch, donation supported (see below).

On the show

Recorded 27th May 2020, approx. 55 mins.


Sofia’s journey as a designer began in the late 90s at Razorfish before founding her own agency – Ocean Observations – which has played a defining role in shaping digital user experience for a global client list.

Equipped with those skills as a designer and agency founder, Sofia went on to co-found Elsa Science in 2017 as a spin out from a client project. Focused initially on helping patients with chronic rheumatic diseases, Elsa recently raised a further EUR 2m from investors such as the Norrsken Foundation, Inventure and Crowberry Capital. It is continuing to advance its self-monitoring tool, which helps patients identify correlations between lifestyle and health outcomes to better personalise their treatment.

Sofia last spoke to Marek in episode 48 of the MEX podcast back in June 2018. You can listen to that episode and check out the show notes – with lots of background on Sofia’s work – here in the MEX archive.

What do you think? Post your comments below!

We’d love to hear your views on designing healthcare UX or any other issue you’ve been thinking about on this theme.

Please post your thoughts in the comments section at the bottom of this page so we can keep them together and encourage conversation in the community (you can also reach me by email if you’d prefer to discuss in private or have your email forwarded on to Sofia).

About MEX Live & invites to join future editions

This livestream experiment builds on a series of 70+ interviews with design pioneers I’ve recorded for the MEX podcast. An audio version will be released soon after the event as a podcast in the usual way (search ‘MEX Design Talk’ in your podcast player to subscribe).

To receive an invitation to participate in the next livestream, please send me an email and I’ll add you to the list.

Donate to support

We need your help to keep MEX going! Make your donation today (any amount welcome) to show your support and become a MEX Patron. Your contributions go towards developing the podcast, livestream events and this journal.


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