• Source article: Limiting multi-tasking while driving
  • MEX note: For some time now we’ve been tracking the trend for users to attempt more tasks simultaneously. Dividing attention between multiple digital touchpoints leads to different user experience requirements from situations where you can guarantee customer focus. This is particularly apparent in the automotive environment, where users attempting to interact with increasingly complex services on their mobile devices are placing themselves and others at risk by dividing their attention from driving. US operator Sprint is one of several companies now stepping up to offer services which detect when a vehicle is in motion and automatically direct calls to voicemail or send customised replies to text messages. An interesting example of the themes in MEX Pathway #2 (Research the implications of multiple displays and inputs within a single experience).
Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

Recent Posts

Design Talk 80. Digitally sustainable; Mirren Fischer, Founder, Brilliant Product Design

Mirren Fischer is someone who finds herself at the confluence of some really big challenges:…

5 years ago

Design Talk 79. Our future towns; Dan Phillips, Royal College of Art

Poetry and place...listening and lockdowns... Dan Phillips, who led the Royal College of Art's (RCA)…

5 years ago

Design Talk 78. Mark Baldino, co-founder, Fuzzy Math

Mark Baldino's path to co-founding a Chicago-based design agency wends its way from a degree…

5 years ago

Design Talk 77. Paul Campbell, Chief Product Officer, Centaur Robotics

Paul Campbell, a former chief designer at Ford, is now re-imagining the wheelchair at Centaur…

6 years ago

Interaction unintended

Opening the oven released a cloud of steam. I should have been expecting it. It's…

6 years ago

Design Talk 76. Placeful computing; Jared Ficklin, Chief Creative Technologist & founding partner, argodesign

Jared Ficklin's approach of 'think by making' has led him to produce remarkable digital design…

6 years ago