MEX Sessions: Jason DaPonte on storytelling across multiple digital touchpoints

Jason DaPonte came to MEX in December 2010 to explore the evolution of storytelling in a multi-touchpoint digital environment. In addition to leading several early MEX working sessions on this theme as part of Pathway #2, Jason formerly led editorial for the BBC’s mobile channels. He went on to found his own agency, Enter The Swarm, pioneering new approaches to multi-touchpoint digital experiences. His MEX Session shares examples and techniques.