Nominees announced for 2010 MEX Mobile User Experience Awards


> 42 entries, 11 nominees, 5 categories – a single vision for user-centred design

We’re excited to announce the nominees for the 2010 MEX User Experience Awards, hosted at the MEX Conference on 19th May. They are listed below in the 5 categories, with links to the entry videos and graphics, as well as profiles for the judges and information on the criteria used.

The MEX Awards is all about the importance of user-centred design in mobile. Now in its 3rd year, the Awards has received international TV coverage from Reuters and TelecomTV, providing a showcase for former winners such as the Blind Phone (2008) and Digitag (2009).

This year has seen 42 entries from all over the world, with students, freelancers and companies competing to demonstrate the cutting edge of mobile user experience innovation. Entries closed on 30th April and, since then, our 5 judges have been working overtime to decide the short-list nominees, who will be invited to attend the MEX Awards in London.

The Awards is hosted on the 1st night of the 7th international MEX Conference, when the overall winners will be announced. MEX brings together 100 of the deepest thinkers in mobile, media and design for 2 days of learning, debate and networking. The evening Awards reception is the social highlight of the event and will this year be themed around a summer BBQ.

Our thanks to Immersion (Silver Sponsor) and DCKTN (Innovation Sponsor) for supporting the MEX Awards.

If you would like to find out how your company can become a MEX sponsor, please contact Marek Pawlowski at mp@pmn.co.uk or on +44 7767 622957.


3 nominees for 2010 MEX User Experience Innovator of the Year

topsee london
Designed by… lastminute.com labs

topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London.
topsee encourages a spontaneous and exploratory attitude by highlighting unexpected and interesting things in the area, and by controversially not allowing any kind of search. There are plenty […]

Full details

MX series
Designed by… frog design

The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows […]

Full details

On – life is better on
Designed by… Remy Bourganel & Seren

> On makes your mobile smarter
It helps you be yourself with everyone, and keeps you close to the people who matter.
> share the right things with the right people
your contacts organised in worlds: different status, availability, location and voicemail to different people.
> stay close to people who matter
move your favorite people onto your homescreen and […]

Full details


3 nominees for Professional category

The professional category is for products developed by companies in the mobile industry but not yet launched commercially. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.

Woobius eye – Real-time visual chat
Designed by… Woobius

Woobius eye allows users to collaborate in a more natural way over drawings and images, without needing to meet in person. Users can communicate desktop-to-desktop, phone-to-desktop and phone-to-phone. Snap or upload a picture, draw on it using your mouse or your phone’s touch interface, and others will be able to see exactly what you mean, […]

Full details

MX series
Designed by… frog design

The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows […]

Full details

dxtr – 3 button mobile interface
Designed by… Ribot

A motion interface design concept for a simplified mobile experience, that anyone could use. Created in response to research gathered from the feasibility study focusing on improving the experience on touchscreen devices for people with dexterity impairment. An interface and experience that has very simple information heirarchy, requires little tap resolution and visually does not […]

Full details



2 nominees for Freelance category

The freelance category is for products developed by self-employed individuals. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.

BlazeBroker
Designed by… Kai Brunner

BlazeBroker is the prototype for a multi-platform mobile application for selling commercial real estate properties. It is designed to run on touchscreen tablets such as the HP Slate, the iPad, and the Google Tablet.
BlazeBroker makes it possible for commercial real estate professionals to access real-time market data; generate prospects; quickly analyze the financial performance of […]

Full details

Telepresent Robot
Designed by… Vincent MK Lau

Using the ultra low cost tele-present robot, allows one to control the robot remotely and globally, with real time video and audio.
For example, working parent can took care of children remotely. During lunch time or business trip, one can see the children and home situation remotely, walk around in home with easy control of movement, […]

Full details



3 nominees for Commercial category

The commercial category is for products developed by companies and already launched in the market. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.

On – life is better on
Designed by… Remy Bourganel & Seren

> On makes your mobile smarter
It helps you be yourself with everyone, and keeps you close to the people who matter.
> share the right things with the right people
your contacts organised in worlds: different status, availability, location and voicemail to different people.
> stay close to people who matter
move your favorite people onto your homescreen and […]

Full details

SPB Mobile Shell 3.5
Designed by… SPB Software

SPB Mobile Shell is a unique user interface for Windows Mobile devices. It was updated to SPB Mobile Shell 3.5 in 2009 to make it more interactive and offer eye-catching 3D visual effects (including browsing emails and text messages).
SPB Mobile Shell brings a more interactive and enjoyable experience to mobile users. Now it’s easy to […]

Full details

topsee london
Designed by… lastminute.com labs

topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London.
topsee encourages a spontaneous and exploratory attitude by highlighting unexpected and interesting things in the area, and by controversially not allowing any kind of search. There are plenty […]

Full details



3 nominees for Student category

The student category is for products developed by full-time students or young designers. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.

‘Freedom’ Interactive Map
Designed by… Adrian Bliss

Imitating the humble OS map holder, the ‘freedom’ interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks, intended to encourage the user explore the undiscovered environments and surroundings in the world around them – whilst avoiding the paradigm shift of product technology that so often intimidates and […]

Full details

Pulse – Communication for Kids
Designed by… Simon Smith

There is growing concern among parents that children are possessing mobile phones at ages that are far too young. Pulse addresses these concerns by providing a platform on which children can communicate with their friends in the simplist of ways. Designed with the child hearing aid users in mind, Pulse originated from a desire to […]

Full details

Viva: Stay connected
Designed by… Heeral Roy Sharma

Viva is a very easy to use communication device targeted to solve the problem of loneliness for senior citizens. It can be used to send and receive pictures and video files to a selected number of people defined as a family. It’s an asynchronous medium of communicating one to many where everyone can send messages […]

Full details


Meet the judges


Juha Christensen, Chairman, CEO, Cloudmade


Bio

Juha Christensen is a pioneer of the mobile business. He has held leadership roles at Symbian and Microsoft, where he was Corporate Vice President. Subsequently he was President of Macromedia, prior to its acquisition by Adobe. In addition to founding his own start-ups, he is also a VC with Progression Partners. He now leads Cloudmade as Chairman and CEO, while maintaining a number of board positions in the industry.

Web

cloudmade.com >>

Twitter

twitter.com/juhac >>

Juha Christensen, Chairman, CEO, Cloudmade

Juha Christensen
Chairman, CEO
Cloudmade


Tim Green, Editor, Mobile Entertainment Magazine


Bio

As editor and a founding member of Mobile Entertainment Magazine, Tim has his pulse on what’s happening in all aspects of mobile content. Widely known in the mobile business for his insight editorials and detailed feature articles, Tim is also responsible for the overall editorial direction of Mobile Entertainment.

Web

mobile-ent.biz >>

Tim Green, Editor, Mobile Entertainment Magazine

Tim Green
Editor
Mobile Entertainment Magazine


David Marutiak, User Community Ambassador, Vodafone


Bio

Dave is the User Community Ambassador for Vodafone Internet Services, and is currently responsible for identifying and engaging influencers in the various communities that we build around the Vodafone 360 products and services. Our community support begins prior to launch, with a large and diverse beta testing organization spread across the Vodafone operating companies. The application developer community is another key one that we support, both prior to and after a launch. Finally, the most important community is that of existing and potential customers – often led by the technical and business leaders represented in both conventional and new social media. Dave is active on twitter and can be reached there via @marutiak.
Dave joined Bell Laboratories after getting his Bachelors and Masters from the College of Electrical Engineering at Michigan State University. After a stint as a District Manager at AT&T General Departments, he left Ma Bell during divestiture to head the Engineering department at RCA Network Services where they built the first hybrid intelligent tandem network and began to offer long distance services. When GE bought RCA and decided to exit the communications business, he returned to Bell Labs and helped build the new intelligent network product line, A-I-Net. Upon trivestiture, he left Lucent to join a start up called Wink Communications and helped develop the first graphical interactive client that ran on both cellular phones and interactive televisions. Subsequently, he joined Microsoft at the outset of their mobile product lines and worked there for a decade helping to plan, design, and deploy new smartphones and network services with mobile operators. Last year, after a decade working for Redmond (and three decades working with public network operators) he joined Vodafone to experience life as an operator more directly.

Web

vodafone.com >>

Twitter

twitter.com/marutiak >>

David Marutiak, User Community Ambassador, Vodafone

David Marutiak
User Community Ambassador
Vodafone


Marek Pawlowski, Founder, MEX


Bio

Marek leads the development of the MEX conferences and research services for PMN. Since founding PMN in 1995, Marek has focused the company’s activities on helping the mobile telecoms industry to improve its understanding of customers and translate that understanding into better user experience and increased profitability.
In addition to his extensive research portfolio for PMN, he is widely published in print and digital media, a frequent speaker at international conferences and provides commentary for leading broadcast channels such as the BBC and CNN.

Web

pmn.co.uk/mex/ >>

Twitter

twitter.com/marekpawlowski >>

Marek Pawlowski, Founder, MEX

Marek Pawlowski
Founder
MEX


Lisa Whelan, Managing Consultant, SocializeMobilize


Bio

Lisa Whelan is the Managing Consultant at Socialize Mobilize, which provides global strategy, business development, marketing, and developer relations expertise to clients including: Face.com, Motorola, Palm, Inc., Kodak, ShoZu Inc., StageTwo Consulting, Offbeat Guides, Hands-On Mobile, SocialMedia Networks, Chomp, and others. Previously, Lisa worked for PA Consulting Group in London, engaging European clients on strategy, business and technology integration projects and Nokia Inc. in Silicon Valley. Lisa writes about trends in social media and mobile convergence on the SocializeMobilize blog and Twitter. Lisa holds a MSc from the Said Business School at the University of Oxford and a BA from Boston College. Lisa is based in San Francisco, California and is available for consulting projects anywhere in the world.

Web

socializemobilize.com >>

Twitter

twitter.com/lisawhelan >>

Lisa Whelan, Managing Consultant, SocializeMobilize

Lisa Whelan
Managing Consultant
SocializeMobilize


The judging criteria

These are the criteria the judges used in their deliberations:

  1. Has the designer genuinely understood and empathised with the needs of the target users?
  2. How well are these needs reflected in the user experience?
  3. Does the entry represent a different way of thinking or include an original innovation?
  4. Could the entry be highlighted as a best practice example to inspire user experience improvements in the industry?

Extra credit will also be awarded if designers create a multi-platform experience, where several digital touchpoints (e.g. mobile phone + TV + PC) combine to make an overall experience greater than the sum of its parts.


The sponsors

Our thanks to Immersion (Silver Sponsor) and DCKTN (Innovation Sponsor) for supporting the MEX Awards.

If you would like to find out how your company can become a MEX sponsor, please contact Marek Pawlowski at mp@pmn.co.uk or on +44 7767 622957.

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