Dan Hill published this wonderful, roaming essay which begins with the expectations of the caricatured, generic product launch and goes on to explore the real, user-centred implications of developments like Tesla’s Powerwall batteries.

As startup culture begins to hit a city’s core infrastructures, we have to also ask questions about the expected levels of robustness, redundancy, security, ease of use, universal accessibility. We are surrounded by failures already, assailed by spinning beachballs or “Cannot join network” or “Unfortunately Maps has stopped”. Try to use the wifi on a British train. (Try to make a phone call on one, for that matter.)

It is, overall, a balanced and forward thinking piece, while containing some satirical gems which highlight the silliness which goes hand-in-hand with the breakneck pace of expansion recognisable for any who work in digital industry circa 2015.

Marek Pawlowski

Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience.

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