Why value is slipping away from the operators
I recently switched to a new handset, swapping my Sony Ericsson W900i for a Nokia N80. It was an instructive exercise which prompted me to think about several issues in the mobile telecoms industry: in particular, I was struck by how little added…
The MEX guide to user experience success
This is the second part of ‘The MEX guide to user experience success’. You can read the first part, entitled ‘Know your customer’ here.
Subsequent chapters, including ‘Faultless marketing’ and ‘Make the experience personal’ will follow over t…
Stat Spot: Nokia price cuts
5 – 10%
…is the amount by which Nokia is rumoured to have cut prices across its N-Series range of devices in the last two weeks, prompting analysts to speculate about the possibility of further price competition at the high-end of the mobile …
The MEX guide to user experience success
PMN are publishing ‘The MEX guide to user experience success’ as a reference document for the mobile telecoms industry. The guide will explore four areas:
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1. Know your customer
2. Choose a partner, not just a platform
3. Faultless marketin…
Stat Spot: Smartphone market growth
75.5%
…growth in the worldwide smartphone market from H1 2005 to H1 2006. Unit shipments grew to 34.7m, with Japan over-taking EMEA to become the the world’s largest market, representing 33 percent of all smartphones sold. Source: Gartner.
Mobile broadcast – the customer experience reality
Virgin Mobile is the first UK operator to market mobile broadcast technology in a major campaign. If you walk down any UK shopping street at the moment, you will find a Virgin Megastore decked out with banners and promotions for its mobile TV ser…
Banking a missed opportunity
Mike Grenville of 160characters.org has written an interesting article about the lack of progress with mobile banking services, particularly in relation to the use of SMS. While there is considerable evidence of customer demand for these capabili…
More on the contextual user environment
As a follow-up to Mike Short’s article about the importance of understanding the contextual user environment (CUE), there was an interesting announcement today from Renault and Bluetooth accessories supplier Parrot. The car manufacturer will inst…