Peter Skillman, speaking during MEX/14 while Head of Design at mapping business HERE, warned against the temptation to focus on flashy, headline elements of the UX. This was often done at the expense of more frequently used, but less glamorous interactions. There is an untapped opportunity to build little moments of joy for the user in small gestures, sounds and visual sequences, creating a cumulative effect and long lasting relationship.

— Part of the MEX Insight Series, highlighting memorable moments from 12 years of MEX conferences at the forefront of experience design.

MEX/16 is in London on 12th/13th October 2016 and tickets on sale now.

Follow @mexfeed for announcements or sign-up for the MEX email newsletter.