MEX

SonyEricsson has announced a competition to encourage the development of third party applications for its forthcoming P800 Symbian smartphone.

The P800 features a colour touch screen, integrated digital camera, MP3 player, MemoryStick slot, full suite of PIM applications and tri-band GPRS connectivity. The Symbian OS supports the development of mobile Java, C++ and XHTML applications. The SonyEricsson Application Proclamation will find the 50 most compelling applications for the platform and provide them with marketing exposure through partner e-tailer Handango. Winning developers will also receive a complimentary P800 and development tools from Metrowerks.

“The idea is to demonstrate how SonyEricsson, through our Developer World program, can help developers through the entire process of taking an application to market. We can provide developers everything they need to be successful: tools, training, and a path to profit,” said Rikko Sakaguchi, Head of Corporate Function Application and Content Development at SonyEricsson. “We’re challenging developers to step up and create the coolest and most original applications for the P800 Smartphone, and we show them how to turn their code into cash.”