55.4%
…of Japanese bloggers surveyed by Technorati and Edelman have never been contacted by the companies they’re blogging about, suggesting their PR representatives need to do more to keep the press up-to-date with developments. This will become more important as blogging goes mobile and instantaneous. Source: Technorati/Edelman.
View Comments (2)
I'm surprised as many as 44.6% would be contacted. There must be tons that are dedicated to e.g. the iPod.
Any figures for USA and Europe?
Unfortunately they didn't publish figures for countries outside Japan. I think the point Edelman - a PR agency - was trying to make by publishing the research is the growth in blogging requires a new external relations strategy.