branding
TagDesign Talk 62. Automotive experience; Sam Livingstone, Director, Car Design Research
From debuting concept cars in computer games to re-imagining autonomous vehicles as luxurious overnight sleeping cabins, Sam Livingstone has been advising the automotive industry on customer-led design strategy for over 20 years. He talks to MEX f…
Design Talk 61. Fostering the global creative economy; Fiona Myles, Kin Branding
Fiona Myles runs her own agency, Kin Branding, working at the intersection of brand strategy and design thinking. In addition, she works all over the world delivering workshops and education programmes to foster a design-led, creative economy with…
Video: Jonny Burch’s #mexsession on the surprisingly complex art of ‘cool’ design
‘Cool’ is one of those complex, over-used terms often aspired to by experience designers but rarely delivered. Jonny Burch, at the time head of design for children’s financial brand Osper, takes on this tricky topic by exploring examples which ill…